How to Create Engaging Instagram Posts

How to Create Engaging Instagram Posts

Instagram offers a suitable platform to execute digital marketing with a comparatively higher engagement ratio. Instagram is all about having a massive following and engaging fan-base. Otherwise, you won’t be able to reap the perks you desire for.

The era of traditional marketing has gone as it has become less effective. Even mobile ads are disliked by 70% of social media users. It has become the need of the hour for marketers to adopt such ways of uploading posts that have the potential to get maximum reach.

Don’t look further. We’ve compiled the following doable ways, effective for creating engaging Instagram posts.

Know Your Audience

Knowing about your targeted audience is essential for you to create content that has worth it. It is useless to create content without having a proper strategy. So, you need to explore the best Instagram tactics that intrigue and stimulate your followers.

Here are some tactics you can employ to figure out your potential audience. Collect competitive insight by studying the leaders in your niche.  Afterward, incorporate those techniques into your content strategy. Furthermore, demographic data gathered from Instagram Insights could also be valuable in this regard.

Post Incredible Photos

Posting high-quality images have a substantial impact on the audience. The chances of your content going viral would be increased when it has an aesthetic approach. The majority of people appealed to high-quality pictures having compelling captions.

In the last couple of years, it has been observed that videos can are meaningful when it comes to making your content worth watching. Videos are now dominating in content marketing. Due to this reason, you should also share interesting videos that let the viewer stop their thumbs.

Leverage user-generated content

User-generated content is simply abbreviated as UGC. It is becoming the latest trend for marketers for getting higher interaction. Publish such content that encourages your viewers for UGC. It is considered the best way to generate more engagement by featuring your viewers into your content or message. Keep on posting such type of content. As it will result in an increased number of impressions and comments. Apart from making your customers feel special, it also beneficial to inspire others.

Global brands are running a successful marketing campaigns by capitalizing on user-generated content. Women's clothing company Aerie is a successful example that is leveraging through UGC. Similarly, Wayfair is a furniture brand on Instagram following this strategy. As it lets its customers post their online purchased products at their feed.

Add trending hashtags

Hashtags can be really helpful for getting your content in front of wide-audience. You are also able to pursue your potential viewers by hashtags tracking. Instagram can get you even more if you are following the right and trending hashtag strategy. Get yourself updated with the hashtags trends especially that are famous among your potential audience. You can extend your reach by using the right hashtags into your posts.

Hashtags strategy can also be implemented at IGTV, too, for gathering more viewers. Some of the all-time favorite hashtags are jotted down below.

  • #instagood
  • #love
  • #nature
  • #nofilter
  • #selfie
  • #followme

Find out your ideal hashtags and use them in your posts in the right manner. At the end of the day, you will find your content more engaging than ever before.

Collaborate with influencers

A tested and instant way to get you the fame you desire for. You may observe some of the users succeeded in reaching an ample amount of following in not time. Well, most of the time, Influencers assisted them, who already have a good-sized following.

In case, if present, you are running a low-budget or startup business, collaborating with micro-influencers will be advantageous. It would be even handier if influencers have relevance with your product or niche, as you will start recommending in the shape of shootouts.

Ask fun questions

Ask funny, weirdest, and controversial questions from your followers. This will invite them to engage with your posts. Run contest at your feed, by defining your goals and objectives. Use the ideal hashtags that can bring more people to your posts. To make it more exciting for viewers, award the giveaways among the winners.


This article has shown you how to create well-engaged Instagram posts—having a massive amount of following not always translate into a higher engagement rate. The audience will only be interested in your content when they find something exciting. Curating your feed with a proper content strategy is something you need for building an engaging audience.