Instagram Stories has become the feature of great importance with tons of chances for cultivating your desired outcomes.  Ever since it has launched, Instagram has reported approximately ten additional minutes increase in the overall time; users are spending in the app.

Instagram marketers and influencers have prioritized use of story feature to grab viewer attention and develop an engaging audience.

What if despite your brand is getting good attention through stories but still this couldn’t translate into reaping out the benefits. Here the need for embedded link arises that can maximize your engagement ratio.

Wondering how to create an Instagram story with a see more option?  How can you get the fullest advantage by adding the links?

Instagram can only give you access to add a link, driving more traffic from it entirely depends on you.

No worries, fortunately, we’re here to help.

This definite guide will make you aware of how to get its access and fully capitalize from these clickable links.

Also Read: 6 Simplest Ways to Optimize Your Instagram Profile for Business

What is the Instagram swipe up feature?

Instagram is very strict when it comes to sharing the link. Before it, Bio was the only spot where you can embed your desired link. Now, links can also be inserted within stories but not every user has access to it. Instagram wants to keep it exclusive; therefore, it has set specific criteria for getting it.

A story with a link can be identified with seeing more buttons at the bottom. Many call-to-actions stickers, GIFs can be added, Swipe Up is most common of all.

This is the visual example of such a story.

Brand Promotion by Adding the Link

Many influencers and models have made it as a potential earning feature. A label of paid partnerships will be displayed at your story when you’ve tagged any of your business partners. But doing this can result in limitation of editing the story.

How to get the Instagram swipe up feature

Most people assume that a threshold of 10,000 followers is the only way to have access to the swipe-up option. But that’s not the case. The users whose accounts are verified can also add a link to their story. Well, originally, both of these ways are hard to achieve. But still, there’s another way available.

  • Post a 15 seconds long video at IGTV
  • Add Video to Your Story
  • Add Swipe-up Link to Your Story

How to Add Link to Your Story

Follow these five simple steps to add a link to your story.

  • Open up your Instagram story feature
  • Upload a video or image you want to upload
  • Click on chain shaped icon on the upper side.
  • You will be taken to the new window where you have to add the URL in the respective field.
  • Now, publish the story with a see more option in it.

Instagram Swipe up Option Benefits

The swipe-able option is a plus-point and can be utilized for many purposes. Most importantly, this feature can bring instant result for sure.

Promote Blog Posts

Blogger, Freelancers and digital marketers are proactive when it comes to using the power of social platforms. Many blogs and websites exist whose major portion of their traffic comes through social media. Adding link to your stories and IGTV could work as a bridge, bringing the audience from Instagram to your websites. Publish your blog posts and add it URL in your story. As long as it remains, viewers can click the see more option if it is inciting for them.

Promote Product

No matter small or developed business, who else don’t want to drive more sales? At this time, the majority of businesses and brands are using the potential of social media. Merchandise your products on Instagram stories and give it a chance of getting wide-exposure. Also, services can be advertised from this potent feature. All you need to do is to add the respective URL in your stories.

Get more Views on Videos

Do you have a YouTube channel and worrying about fewer views on it? The other reason why many celebrities who’ve recently join YouTube, succeeded in getting many subscribers instantly, is their loyal fan base. Also, they cross-promote their content on story feed and Instagram stories. So why don’t you? Share links of your videos in stories and ultimately you’ll witness increased views.

Promotion for Upcoming Event or Discount Offer

Businesses are occasionally offering a discount on their products, so it is the best way to send your message to more people quickly. They can visit your website with just one click at seeing more option. Besides this, promote upcoming online events, tournaments or contests through Swipeable stories.

You may also like to read: Why Instagram is considered crucial for your business in 2020?

%d bloggers like this: